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Richtlinien und Standards für Hotels im Online Vertrieb

Revenue and Yield Management

Revenue and yield management helps control days of high demand in such a way that they help contribute to the shoulder days – before and after high demand days - as well.
 
The starting point of any optimization is a solid forecast. Based on the forecast one can decide which length of stays to accept and which to reject. Depending on the property size, complexity, general demand levels and the available budget, companies can chose to use manual or fully automated revenue management systems and processes.
 
It is generally recognised within the industry that well implemented revenue and yield management can increase revenues by up to 10%. The impact on profit is typically many times higher.
What is Revenue Management? What is Revenue Management?
In a nutshell, revenue management is the "ART OF TURNING AWAY BUSINESS". That means if you have the proper market intelligence as well as your historical and current data analysis, you will be able to position your... 
What is Yield Management? What is Yield Management?
This is an instrument to dynamically control prices and capacities - thus, it is important to guide demands with regard to the specific needs of your customers with the help of higher or lower price offers...  
Optimizing Sales Strategy Optimizing Sales Strategy
It is very possible that you are losing money on some of your corporate customers, that some tour operator do not generate any profit for your business or that some distribution channels are costing you both time and money. 
Thus, Revenue and Yield Management demands a certain Know-How and a precise technique. Therefore, it is advisable to consult a Yield-Management professional.
 
Interalp Touristik is known as a specialist in terms of hotel distribution and hotel marketing. Within the area of Yield Management we offer a price- and availability management, which answers questions such as "which customer segments will lead to increased profits?", "how can I control high and low profit periods of time?" or "how low can/should I place my prices in order to work cost-effectively?".
 
With the help of this knowledge and a precise analysis we will establish approved yield strategies and measurable goals.
 
Notes
Interalp Yield and Channel Manager
Internet Booking Engine
©2007 Interalp Touristik Sales & Marketing, Brixentalerstrasse 10, A-6364 Brixen im Thale, Tel: +43 (0) 5334 30368, Fax: -10, office@interalp-touristik.com