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Guidelines - Online Sales
Table of Contents
Private Living Vienna

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Private Living Vienna

Table of Contents

1. Introduction (page 1)

2. Quality in Tourism - A Theoretical Approach
2.1. Definitions of Quality (page 3)
2.2. The Kano model (page 4)

3. Electronic Distribution
3.1. Dates & Facts (page 9)
3.2. Online Booking Platforms – the new way to book a room (page 11)
3.3. Search Enginges and their Importance in Online Distribution (page 14)
3.4. Online Guest Ratings – the customer's power (page 17)
3.5. Quality Standard Electronic Distribution (page 18)

4. Information Website of a Hotel
4.1. Which technical requirements do you need? (page 25)
4.2. Website-Contents & Online Booking of a Hotel (page 26)
4.3. The Newsletter – the electronic mailing for hotels (page 29)
4.4. Quality Standard Information Website of a Hotel (page 30)

5. Yield Management – Dynamic Price Policy in Online Distribution
5.1. What is Yield Management? (page 33)
5.2. How to use it as a hotel within a holiday destination (page 34)
5.3. Quality Standard Yield Management (page 36)

6. 6 Questions to the Quality Guidelines in WWW (page 38)
7. Summary (page 44)
8. Bibliography (page 49)
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